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An A-z Of Australian Bush Creatures

RRP $19.95

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The original, large format editions of Australian Bush Creatures have now been through 6 reprints with over 12,000 copies in print. This standard format paperback edition in bookshelf friendly format of 300 x 230 mm was the result of many book trade requests.

From Abalone to Zebra Finch, and the hundreds of creatures in between, this delightfully crafted book explores Australia's amazingly varied wildlife shown in its natural habitat.

Over 400 land, sea and air-born creatures are organised alphabetically using a mixture of common, scientific and aboriginal names. Each A-Z plate also explores Australia's varied landscapes, both natural and introduced. Every page is a journey of discovery for the reader, with many animals as difficult to instantly recognise here, as they are in the bush. To help locate and identify all the bush creatures depicted, informative plates follow the main A-Z sections and form a visual appendix that will have the reader cross referencing for years to come.

Australian Bush Creatures trade edition is thoroughly researched and revised, with every creature meticulously illustrated and placed in its usual habitat. It is , as the illustrator describes it, a window into the worlds second largest eco-system that will awake a curiosity and love for the extraordinary diversity of the Australian environment and its inhabitants.

An A-Z of Australian Bush Creatures is also a stunning showcase of the artistic skills, imagination and passion for Australian wildlife of Myke Mollard. This wonderful book is destined to become a classic of its kind and a treasured part of any child's library.

About the Author

Myke Mollard is a multi talented illustrator, author, mural artist and graphic designer. He has already established a successful career in design, advertising and marketing, and is now pursuing his passion for story telling, both visual and with words. In addition to his superb gifts as a painter and draftsman, Myke has also developed a full range of computer generated graphic skills and he combines all of these elements in his work. Myke takes his inspiration equally from a deep understanding of the Australian bush and its creatures , a thorough knowledge and affection for the tradition of Australian illustrators, and his love of CGI animation, comic book illustration and even graphic novels.

Fashion Marketing

RRP $28.55

Click on the Google Preview image above to read some pages of this book!

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.

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