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Exploring A Wild Australian Coast

RRP $14.99

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A poetic, personal, candid and richly descriptive account of over 40 journeys, on foot, in a kayak and by campervan to different parts of the South Coast of New South Wales over the last twenty years. It includes observations of animals, plants, people, history, ship wrecks, ecology, lakes and islands, and encounters with cuckoos, terns, owls, snakes, sugar gliders, manta rays, dolphins, whales, emus, dingos, cicadas, ant lions, ticks, lace monitors, strangler figs and prickly pear as well as greenies, botanists, bushwalkers, young lovers, locals, park rangers and canoeists. Anecdotes, poems and photos bring every beach, rock pool, headland, river and lagoon to life.

Fashion Marketing

RRP $28.55

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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.

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