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The growth of design schools seems unstoppable. Designers born after 1980 have a totally different view of visual culture, aesthetic products, creative vision, and history from that of their predecessors. Communication aesthetics are in an ever-temporary state; design has become a dynamic and unstable area.
All these developments pose new questions to the status of the designer and the trade. With visual contributions, quotations, and short essays from dozens of international designers, thinkers, critics, and strategists, this book presents a new manifesto for the design economy of 2010 and beyond.
Dr W J Jenkins In 1977 when the Sheffield Transfusion Centre took delivery of the first GROUPAMATIC blood grouping machine in the UK it was equipped with a sample identification system involving complicated and expensive disposable punched cards. In fact, the cards were so expensive that Dr Wagstaff was unable to find the revenue to support the system. A year later, when Brentwood took delivery of a GROUPAMATIC, we were faced with the same problem, but by chance we heard that KONTRON was developing a laser scanning system for bar code labels and we were able to have our machine modified. Subsequently the Sheffield machine was altered to take the bar code scanner. At about the same time the Bristol Centre was helping TECHNICON with the development of the AUTO GROUPER C-16, and fortunately they decided on a laser reader of the same type for bar code identification. Thus there were three centres with the capability for reading bar codes on blood grouping machines and it became necessary to find someone to produce the bar code labels. There was only on~ printer in the UK who could produce labels to the required specification. To cut the costs of printing, and in the hope of avoiding a wide variation in codes, I invited representatives of centres interested in the problem to a meeting, where we set up what we called the Group of Six. This later became an official Working Party of the Regional Transfusion Directors.
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