Oh Polly, a digital women’s fashion retailer based in the UK, has recently incorporated artificial intelligence capabilities into its search functionality to enhance the customer experience. By partnering with the AI-native Algolia search platform, Oh Polly aims to provide its global customer base with an optimal search experience. The company has integrated this solution into its search bar and Tapcart Shopify e-commerce app through a custom screen.
The introduction of a dynamic re-ranking feature has significantly improved the relevance of Oh Polly’s search results without requiring manual intervention. Since implementing the Algolia search platform, search sessions have become a key revenue driver for the company, attributing to 20% of its revenue. Customers using Algolia’s AI-powered search have shown a 3.5x higher conversion rate, with an average purchase value 172% greater and a 144% lower bounce rate compared to non-users.
Furthermore, Oh Polly has observed a surge in search usage by 30 to 40%, a 5% increase in click-through rates, and a 7.1% rise in revenue following the enhancement of its search experience. Lauren Muir, the product owner at Oh Polly, expressed the brand’s dedication to providing customers with an exceptional experience and emphasized how Algolia has elevated their search performance in just six days.
With the automated search re-ranking function freeing up time for the e-commerce team, Oh Polly now focuses on extracting valuable insights from Algolia customer search data, enabling the brand to track evolving customer shopping behaviors in real time and refine the customer journey accordingly. Bernadette Nixon, CEO of Algolia, commended Oh Polly for embracing cutting-edge AI search technology and looks forward to witnessing the partnership’s growth as the brand continues to innovate.
In a similar move, global British athletic retailer JD Sports has also adopted the Algolia AI search solution to enhance the accuracy and relevance of search results on its e-commerce platforms. By leveraging vector-based search capabilities on a broader scale, JD Sports anticipates gaining a new set of revenue analytics and data insights to further enhance its customer experience and drive business growth.
The implementation of AI technology in the retail sector, particularly in the realm of women’s fashion, signifies a growing trend towards personalized and efficient shopping experiences. As consumers increasingly seek tailored recommendations and seamless search functionalities, retailers like Oh Polly and JD Sports are leveraging AI to meet these evolving demands and stay ahead in a competitive market.
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