Mattel, the renowned toy company, has made history by collaborating with British-American fashion icon Harris Reed to launch a groundbreaking gender-fluid doll, a first of its kind in the doll industry.
Known for working with celebrities like Harry Styles and Troye Sivan, Harris Reed has brought a new dimension to doll design with this gender-fluid creation, named “The Witch Weaver,” which is part of the Monster High doll collection.
The doll, characterized by red hair, spiderweb tattoos, and a punky gothic style, symbolizes transformation and inclusivity, reflecting Reed’s own gender-fluid identity and advocacy for queer representation in mainstream media.
Reed, who uses he/him pronouns, expressed his deep personal connection to this project, emphasizing the importance of offering children diverse and relatable role models through toys like the Monster High dolls.
Revealing that the doll’s design was inspired by his childhood memories of seeking representation in toys, Reed highlighted the significance of providing young people with the freedom to explore and express their identities.
Through intricate details like flared jeans, a harlequin blouse, and elaborate accessories, “The Witch Weaver” embodies Reed’s distinctive design aesthetic and pays homage to his childhood admiration for iconic figures like Lady Gaga.
By infusing the doll with magical elements and empowering narratives, Reed aims to inspire self-discovery and confidence in young individuals, especially during a time of social change and evolving attitudes towards gender identity.
The collaboration between Mattel and Harris Reed signifies a progressive shift towards more inclusive and diverse representations in the toy industry, challenging traditional norms and stereotypes associated with gender and self-expression.
With the release of “The Witch Weaver” doll to the public, scheduled for November 22, 2024, this innovative partnership sets a new standard for promoting acceptance, creativity, and individuality among children of all backgrounds.
As society continues to evolve and embrace a broader spectrum of gender identities, initiatives like this gender-fluid doll play a crucial role in fostering empathy, understanding, and empowerment among the younger generation.
Through the transformative power of play and storytelling, Mattel and Harris Reed have created a platform for celebrating diversity and encouraging children to embrace their unique identities with pride and confidence.
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