The Australian fashion industry is vibrant and continuously evolving, with a mix of emerging and established brands making their mark both locally and internationally. Quality products, unique designs, and sustainable manufacturing practices are key pillars driving the local industry. Australian brands are highly sought after for their swimwear, activewear, footwear, bags, and wardrobe essentials, reflecting the country’s lifestyle and design ethos.
One notable brand making waves is A Emery, known for its sleek footwear collection and now expanding into clothing. The emphasis on fabric and fit has made its range of elevated wardrobe essentials a fast favorite among fashion enthusiasts. A standout piece from their collection is the Floyd jacket, perfect for refined workwear.
Aere, the exclusive in-house label of The Iconic, offers pared-back yet polished additions to your wardrobe. With a focus on quality fabrics and comfortable fits, Aere provides versatile pieces suitable for various occasions. The Marla barrel leg jeans exemplify casual structure and effortless style.
For those seeking bold silhouettes and statement-making pieces, Aje is a go-to brand. From occasion dresses to everyday items, Aje’s collections blend bold colors, prints, and elegant designs. The Eve knit cardigan is a winter essential, ideal for layering and adding a touch of sophistication to any outfit.
Alemais, with its bold and colorful prints, has quickly gained popularity for its unique designs. The Adriana trench, made from 100% recycled polyester, is a chic cover-up that embodies the brand’s aesthetic. Each piece from Alemais features instantly recognizable silhouettes adorned with intricate patterns and motifs.
Anna Quan, known for its understated minimalism, offers timeless pieces crafted with attention to detail. The Virginia skirt, made from 100% wool, showcases the brand’s signature style with pretty pleats and vibrant colors. Anna Quan’s collections are synonymous with elegance and sophistication.
Assembly Label is a trusted name for everyday essentials, offering a range of classic denim, elegant silk separates, and well-cut tailoring. The Camille wool cashmere jacket is a versatile staple that combines warmth and style, perfect for any season. Assembly Label’s commitment to quality and craftsmanship shines through in each piece.
Bassike, known for its innovative silhouettes and sustainable practices, redefines everyday wear with its signature pieces. The wide-leg trackpants offer a stylish yet comfortable option for those seeking a contemporary twist on casual attire. Bassike’s collections celebrate Australian living and eco-conscious fashion.
Beare Park, founded with a focus on simplicity and local manufacturing, offers softly tailored pieces with a touch of sophistication. The Emile blouse, made from 100% silk satin, exudes elegance and polish, ideal for adding a refined touch to any ensemble. Beare Park’s commitment to quality craftsmanship is evident in each garment.
Camilla and Marc, a cornerstone of Australian suiting, blends dramatic proportions with flattering designs. The Natalini pants, crafted from a wool blend, are perfect for creating elevated looks with essential pieces. Camilla and Marc’s C&M Signatures range offers versatile options for everyday wear.
Christopher Esber, known for artfully draped silhouettes and elegant details, has garnered a cult following among fashion enthusiasts. The Encased Nature Resin knit top, made from viscose, makes a sculptural statement with its unique design. Christopher Esber’s collections are a blend of sophistication and contemporary flair.
Deering, founded by Triangl co-founder Erin Deering, offers elevated wardrobe essentials for all genders. The Slicker jacket, made from 100% cotton, combines modern utility with timeless style, ideal for versatile dressing. Deering’s collections bridge the gap between high-end fashion and everyday wear.
Deiji Studios, originally a pyjama and leisurewear label, has evolved to offer versatile pieces suitable for various occasions. The arch tie shirt, crafted from 100% organic cotton, embodies the brand’s commitment to comfort and style. Deiji Studios’ consciously crafted garments are designed for enduring appeal.
Elka Collective, founded by creative director Courtney Price, delivers understated essentials that seamlessly transition from work to weekend wear. The Amber knit dress, made from a cotton blend, offers a chic and effortless look for any occasion. Elka Collective’s timeless designs and quality fabrics are a testament to the brand’s enduring appeal.
Emma Mulholland on Holiday captures the essence of a permanent vacation with its high-octane designs and playful motifs. The Sailor Pinstripe maxi skirt, crafted from 100% recycled polyester, exudes suave suiting with a touch of whimsy. Emma Mulholland’s collections are a celebration of bold prints and vibrant colors.
Esse Studios, known for its contemporary and considered designs, offers elegant silhouettes crafted from high-quality fabrics. The Aire bodysuit, made from 100% silk, embodies the brand’s commitment to timeless elegance and sophistication. Esse Studios’ limited-edition drops complement its core pieces, creating a cohesive and versatile collection.
Faithfull, founded by Sarah-Jane Abraham and Helle Them-Enger, embodies the spirit of endless summer with its collection of timeless pieces. The En Vau oversized shirt, made from a cotton blend, offers a relaxed yet stylish option for everyday wear. Faithfull’s designs blend relaxed tailoring with a holiday mindset, perfect for effortless dressing.
Foemina, a Brisbane-based brand, focuses on creating a modern uniform with a blend of feminine and masculine silhouettes. The April dress, crafted from a cotton and silk blend, offers drama and movement with its voluminous skirt and bell sleeves. Foemina’s strong edit of neutral hues and classic prints caters to versatile day-to-night styling.
Friends With Frank, known for its modern denim and everyday basics, offers a range of versatile pieces suitable for all occasions. The Claudia cargo pants, made from 100% cotton, combine utility and style for everyday ease. Friends With Frank’s commitment to local manufacturing and sustainable practices shines through in each collection.
Hyde & Stone, founded by Jemyma Kavanagh, captures effortless luxury with its minimalist collections focused on fabric and fit. The Slyvie blouse, made from 100% cotton, offers a blend of sharp tailoring and feminine details for a pared-back style. Hyde & Stone’s ready-to-wear collection reflects the brand’s ethos of quality craftsmanship and mindful design.
Jac & Jack, a stalwart in the Australian fashion scene, focuses on perfecting everyday pieces with premium fabrics and contemporary silhouettes. The Cooke pants, made from 100% cotton, offer understated style and versatility for any wardrobe. Jac & Jack’s timeless designs are crafted to last and transcend seasonal trends.
Jillian Boustred, known for crafting wearable collections for confident women, offers a range of signature shirting, knit dresses, and special-occasion pieces. The Felix wide leg jeans, made from a blend of regenerated and recycled cotton, exemplify the brand’s commitment to sustainable fashion. Jillian Boustred’s Australian-made pieces reflect a blend of comfort, style, and conscious design.
Lee Mathews, a leading name in Australian fashion, delivers well-crafted pieces that focus on silhouette and natural fibers. The Sonja dress, made from 100% silk organza, offers an ethereal and elegant option for occasion dressing. Lee Mathews’ timeless designs and attention to detail make each piece a wardrobe staple.
Matteau, founded by sisters Peta Heinsen and Ilona Hamer, celebrates quintessential Australian design with its timeless and elegant collections. The Dolman blouse, made from 100% viscose, embodies new neutrals with a touch of sophistication. Matteau’s approach to creating beautiful pieces that stand the test of time resonates with those seeking classic yet modern wardrobe essentials.
Oroton, renowned for its leather goods, has expanded into ready-to-wear collections featuring printed silk shirts, colorful dresses, and refined tailoring. The V-Detail cardigan, made from 100% merino wool, offers a twist on basics with a touch of elegance. Oroton’s Everyday range showcases pieces that blend function and fashion seamlessly.
Posse, known for its old money aesthetic and classic silhouettes, offers a range of timeless pieces with a contemporary twist. The Louis trousers, crafted from 100% linen, combine smart tailoring with minimalist edge for a versatile look. Posse’s designs have garnered attention from celebrities and fashion enthusiasts alike for their understated elegance.
Scanlan Theodore, a brand with enduring appeal, strikes a balance between contemporary trends and timeless style. The cashmere bomber jacket, made from 100% cashmere, offers a touch of luxury and sophistication for any wardrobe. Scanlan Theodore’s directional designs and flattering silhouettes make each piece a standout addition to any collection.
Sir, known for its laid-back sensibility and dreamy collections, blends feminine frills with cool cuts for a distinct aesthetic. The Sartoria mini skirt, made from a polyester and wool blend, exudes minimalist edge with a touch of sophistication. Sir’s pieces effortlessly transition from poolside chic to business casual, catering to a range of style preferences.
St Agni, a Byron Bay label favored by supermodel Kendall Jenner, embodies minimalist sophistication with its range of designs. The tailored trackpants, made from recycled nylon and organic cotton, offer elevated staples for a polished look. St Agni’s commitment to minimalist designs and quality craftsmanship has garnered a global following.
Viktoria & Woods, celebrating two decades of timeless designs, offers premium denim, elegant tailoring, and standout dresses. The Frost scarf, made from an alpaca and cotton blend, provides cozy comfort and style for any outfit. Viktoria & Woods’ sustainable practices and focus on mindful manufacturing have solidified its position as a leader in Australian fashion.
Zimmermann, founded by sisters Nicky and Simone Zimmermann, has become synonymous with bold designs and timeless elegance. The Hypnotic Cable Knit sweater, made from 100% wool, offers chunky layers and cozy warmth for the cooler months. Zimmermann’s collections feature thoughtfully crafted pieces that celebrate personality and style.
Affordability in fashion goes beyond price tags, considering factors like cost-per-wear and fabric quality. Investing in classic pieces and supporting brands that prioritize sustainability can help build a wardrobe that lasts. Researching where and how clothes are made, shopping during sales, and exploring secondhand options are ways to find affordable yet quality clothing.
Australian small clothing brands, such as Hyde & Stone, Foemina, Esse Studios, and others, offer unique designs and quality craftsmanship. Supporting local talent and shopping from boutiques or online platforms that feature Australian brands can help promote and sustain the growth of the local fashion industry.
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