Bloomingdale’s has announced the expansion of David Thielebeule’s role to encompass both men’s and women’s ready-to-wear fashion direction. Thielebeule, who initially joined Bloomingdale’s as the men’s fashion director, has now taken on a broader scope, reflecting the retailer’s commitment to offering fashion-forward content and curation.
In his new position as the women’s fashion director, Thielebeule succeeds Janelle Lloyd, who had previously held the role of women’s ready-to-wear fashion director. This strategic move is part of Bloomingdale’s integrated marketing team’s efforts to enhance the connection between merchandise storytelling, brand discovery, and customer engagement across various touchpoints. The restructuring has consolidated the fashion director roles under three key leaders.
Alongside Thielebeule’s expanded responsibilities, Marissa Galante Frank will continue in her role as the accessories and beauty fashion director. To further bolster its team, Bloomingdale’s has introduced a beauty editorial and events specialist position aimed at elevating event programming and brand narratives within the beauty sector. This new role, which is yet to be filled, will report to both Galante Frank and Analissa Varian, the director of special events.
Kelley Carter will maintain her position as the home fashion director, driving design-focused storytelling and trend authority in the home category. Thielebeule brings a wealth of experience to his new role, having previously served as the style director at WSJ. Magazine and as the founding editor-in-chief of Grazia USA, in addition to contributing to publications like GQ, Harper’s Bazaar, and L’Officiel.
The company has also introduced a fully integrated special events team, now reporting to Varian, who has overseen a strategic reorganization aimed at aligning event programming more closely with regional store leadership. This restructuring includes the establishment of four senior manager roles to oversee key territories across the country, enhancing local market connections while providing centralized support.
Bloomingdale’s integrated marketing team comprises key figures such as Anya Deweerdt, director of curated initiatives at Carousel; Suzy Nager, director of brand partnerships and philanthropy; and Jennifer Chadroff, director of earned media. Kevin Harter, the vice president of integrated marketing and fashion office at Bloomingdale’s, emphasized that these changes are part of the company’s broader “Dream Big” strategy, which aims to redefine the next phase of growth through innovation, creativity, and experiential retail.
The evolution within Bloomingdale’s team signals a renewed focus on storytelling, alignment with merchandising and store operations, and the creation of a more cohesive customer journey. The company is optimistic that these strategic shifts will inject fresh energy and specialized expertise into its operations, setting the stage for future growth and success.
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