Supermodel Coco Rocha has announced her upcoming venture into the world of fashion design, partnering with American fashion management firm Xcel Brands to launch her own women’s fashion brand. While specific details of the brand remain undisclosed, Rocha and Xcel Brands have described the label as a meticulously crafted line tailored for women who embody both strength and style, promising a blend of runway-inspired sophistication and everyday functionality.
Rocha, renowned for her illustrious modeling career spanning two decades, expressed her enthusiasm for this new chapter, emphasizing her desire to translate her diverse life experiences into a unique fashion offering. Having graced over 100 magazine covers and walked the runways for prestigious luxury brands like Chanel, Louis Vuitton, and Prada, Rocha’s foray into entrepreneurship signifies a shift towards creating elevated essentials that mirror her current roles as a mother, businesswoman, and creative.
Established in 2011, Xcel Brands boasts a portfolio that includes iconic labels such as Halston, Judith Ripka, and C. Wonder, along with collaborative brands like TowerHill by Christie Brinkley and LB70 by Lloyd Boston. The company also holds interests in brands like Isaac Mizrahi, Orme Live, and Jenny Martinez Live. Robert D’Loren, chairman and CEO of Xcel Brands, praised Rocha as a significant influencer in the fashion realm, citing her unique perspective, creativity, and commitment to authenticity as instrumental in shaping their partnership for the forthcoming brand launch.
The collaboration between Rocha and Xcel Brands signifies a strategic move within the fashion industry, where established figures leverage their expertise and influence to create innovative, empowering, and extraordinary fashion offerings. Rocha’s transition from supermodel to entrepreneur reflects a broader trend of industry professionals diversifying their roles and engaging in creative ventures that resonate with their personal experiences and values.
As the fashion landscape continues to evolve, consumers increasingly gravitate towards brands that embody authenticity, quality, and a distinct point of view. Rocha’s upcoming fashion label, poised to deliver a fusion of elegance and practicality, aligns with the growing demand for versatile, sophisticated wardrobe essentials that cater to multifaceted modern women.
The partnership between Coco Rocha and Xcel Brands underscores the dynamic nature of the fashion industry, where collaborations between established talents and innovative companies pave the way for fresh, compelling fashion narratives. Rocha’s transition from the runway to the design studio symbolizes a shift towards creating fashion that not only reflects personal ethos but also resonates with a diverse audience seeking style that transcends trends and embraces individuality.
With the official launch of her women’s fashion brand on the horizon, Coco Rocha’s venture into design heralds a new chapter in her fashion journey, marking a significant evolution from modeling to entrepreneurship. The collaboration between Rocha and Xcel Brands holds promise for delivering a distinctive, inclusive fashion offering that celebrates the multifaceted identities of contemporary women, blending elegance with functionality in a thoughtful and impactful manner.
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