Supermodel Coco Rocha, renowned for her two-decade-long modeling career, is set to venture into the world of entrepreneurship with the launch of her own women’s fashion brand. Teaming up with American fashion management firm Xcel Brands, Rocha aims to create a brand tailored for women embodying strength and style.
While specific details about the upcoming fashion label remain under wraps, Rocha and Xcel Brands have hinted that the collection will blend runway-inspired elegance with practicality for everyday wear. Rocha expressed her enthusiasm for the partnership, emphasizing her desire to translate her diverse experiences into a unique fashion endeavor.
Rocha’s extensive modeling portfolio includes gracing over 100 magazine covers and strutting the runways for luxury fashion giants like Chanel, Louis Vuitton, Prada, and more. Her foray into designing is not merely about following trends but about curating essential pieces that mirror her multifaceted life as a mother, entrepreneur, and creative individual.
Xcel Brands, established in 2011, boasts ownership of prominent fashion labels such as Halston, Judith Ripka, and C. Wonder, along with collaborative brands like TowerHill by Christie Brinkley and LB70 by Lloyd Boston. The firm also holds interests in brands like Isaac Mizrahi, Orme Live, and Jenny Martinez Live.
Robert D’Loren, the chairman and CEO of Xcel Brands, lauded Rocha’s influence in the fashion realm, highlighting her unique perspective, creativity, and commitment to authenticity. He expressed excitement about collaborating with Rocha to introduce a brand that is empowering and exceptional.
The fashion industry has witnessed a growing trend of models transitioning into designers and entrepreneurs. Rocha’s move aligns with this shift, where models leverage their industry insights and personal style to create brands that resonate with modern consumers.
Experts suggest that Rocha’s brand could fill a niche in the market by offering a blend of high fashion aesthetics with practical wearability, catering to women seeking versatile and stylish wardrobe options. The partnership between Rocha and Xcel Brands signifies a strategic move to capitalize on Rocha’s fashion expertise and Xcel Brands’ experience in brand management.
As the fashion landscape evolves, consumers are increasingly drawn to brands that reflect a sense of authenticity and individuality. Rocha’s brand, with its focus on elevated essentials and a reflection of her personal journey, is poised to resonate with consumers seeking fashion that transcends trends.
With the launch of her fashion brand, Rocha is poised to make a mark in the industry not just as a model but as a designer and entrepreneur. Her brand’s ethos of blending elegance with practicality is indicative of a shift towards more inclusive and functional fashion offerings that cater to the diverse lifestyles of modern women.
Overall, Rocha’s venture into the world of fashion design holds promise for creating a brand that encapsulates her unique style and resonates with a broad spectrum of consumers seeking fashion that embodies both sophistication and wearability.
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