Maurices, a renowned women’s fashion brand, has embarked on a significant partnership with SeekHer Foundation, marking their inaugural collaboration in support of Mental Health Awareness Month. The alliance aims to address the gender gap in mental health by advocating for women, conducting research, and empowering them during pivotal life transitions.
SeekHer Foundation stands as a beacon of advocacy, research advancement, and leadership support for women navigating vulnerable life stages. Their core mission revolves around empowering women through critical transitions and fostering mental well-being across communities. As the charitable arm of WellSeek, SeekHer Foundation is resolutely committed to dismantling societal barriers hindering women’s well-being and success.
Maurices is encouraging its customers and communities to champion mental health awareness through a dedicated initiative benefiting SeekHer Foundation. The campaign, titled ‘Wear Your Support,’ features a specially designed limited-edition graphic tee aimed at sparking conversations and raising awareness. The tee will be available for purchase both in-store and online across the United States.
Additionally, Maurices is introducing a ‘Empower Through Every Purchase’ program where in-store shoppers can participate in a register round-up donation initiative. By rounding up their purchase totals, customers can collectively contribute to SeekHer Foundation’s impactful research, essential programs, and outreach efforts within the mental health community.
Recognizing the urgent need for resources, Maurices will make a substantial direct monetary contribution to bolster SeekHer’s research initiatives, essential programs, and crucial outreach activities within the mental health sector. Kristine Koetter, VP of Integrated Marketing at Maurices, emphasized the brand’s commitment to supporting women during significant life moments, underscoring the importance of shining a light on mental health and women’s well-being.
SeekHer Foundation, a non-profit organization dedicated to amplifying the voices of women leaders and advocates in the mental health and gender equity space, is spearheading this transformative partnership. The campaign will be rolled out across all Maurices’ 800+ U.S. retail outlets and online platform, excluding Canada.
Amidst the campaign, Maurices invites individuals to wear the graphic tee in solidarity, round up for change, and take proactive steps towards personal healing while spreading awareness about mental health. The partnership between Maurices and SeekHer Foundation signifies a collaborative effort to empower women, bridge gender disparities in mental health, and promote overall well-being among communities.
Maurices, a leading women’s fashion brand renowned for its size-inclusive clothing and versatile styles, prides itself on offering affordable fashion that resonates with real-life experiences. With a wide array of offerings ranging from denim, knit tops, and loungewear to intimates and accessories, Maurices caters to diverse fashion needs, ensuring a warm and friendly shopping experience for its clientele.
Furthermore, Maurices remains deeply committed to making a positive impact on women’s lives, positioning them at the core of their hometown communities. Operating nearly 850 stores across the U.S. and Canada, Maurices continues to expand its offerings through its online platform, catering to varied preferences in categories, sizes, and colors.
Through this collaboration, Maurices and SeekHer Foundation are not only raising awareness about mental health but also fostering a culture of support, empowerment, and advocacy for women’s well-being. The partnership underscores the importance of collective action in addressing mental health challenges and promoting a more inclusive and supportive environment for women across all walks of life.