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Millers and Noni B Stores in Australia to Close All Outlets

Millers and Noni B, two prominent women’s clothing stores in Australia, are set to close all 252 of their outlets, affecting 933 employees. The closure decision came after Mosaic Brands Group, the parent company, went into administration in October 2024. Receivers announced the closure of all other brands under Mosaic, including Katies, Rivers, Autograph, and more.

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Despite efforts to find a buyer for the brands, all stores within the Mosaic Brands Group will cease operations by mid-April. The closure process will be gradual, varying by location and stock levels. Sales offering up to 70% off have been initiated to clear inventory in all stores.

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Veteran retail analyst Geoff Dart predicts further closures in the clothing retail sector, pointing out Myer’s acquisition of Apparel Brands as potentially problematic. He highlights the need for brands to resonate with consumers and provide value for money to survive in the competitive market.

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Amid the closures, Mosaic Brands faces debts amounting to $250 million to creditors worldwide. Notably, $20 million is owed to 23 garment exporters in Bangladesh. Several employees have reported delays in receiving entitled payments like annual leave and severance pay post-closure.

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The Shop Distributive and Allied Employees Association (SDA) is actively involved in ensuring that all union members affected by the closures receive their dues. Employees are advised to maintain records of their employment details for future claims.

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Local communities, like those in the Capital region, will feel the impact of these closures, with stores like Millers in Belconnen, Tuggeranong, and Gungahlin, and Noni B in Warilla and Shellharbour shutting down. Customers are encouraged to take advantage of clearance sales and promotions before the stores close permanently.

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Geoff Dart’s insights shed light on the evolving retail landscape, where brands must adapt to changing consumer preferences to stay relevant. The closure of Millers and Noni B reflects broader industry trends, emphasizing the need for strategic marketing and competitive pricing to thrive in the market.

As the fashion retail sector undergoes significant transformations, it is essential for businesses to innovate and meet the evolving demands of consumers. The closures of Millers and Noni B mark the end of an era for these iconic brands, underscoring the challenges faced by traditional retailers in a rapidly changing market.

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