Teen Fashion Industry Urged to Address Overproduction Crisis

The fashion industry, particularly in the realm of teen fashion, is facing a critical challenge – the crisis of overproduction. This issue has been highlighted by Liz Ricketts, the Founder and Executive Director of the Or Foundation, who emphasizes the urgent need for designers and fashion brands to address the excessive waste generated, especially during events like fashion month.

Ricketts points out that overproduction is not merely a side effect of fast fashion but a deliberate business strategy that has pervaded the industry for the past two decades. This model, focused on volume rather than value, has far-reaching consequences, affecting everyone involved in the fashion supply chain. From aspiring designers to seasoned professionals, the pressure to churn out mass quantities of clothing has stifled creativity and compromised the essence of fashion as an art form.

The author reflects on her own journey in the industry, recalling a time when fashion was synonymous with innovation and craftsmanship. However, the rampant culture of overproduction has led to a shift towards quantity over quality, leaving many talented individuals disillusioned and constrained by the demands of a profit-driven system.

The proliferation of fast fashion giants like Zara has accelerated the pace of production, pushing the industry towards constant churn of new collections, often at the expense of meaningful design and thoughtful craftsmanship. This relentless cycle has disconnected designers from the very essence of their creations, reducing garments to disposable commodities rather than cherished pieces of art.

The detrimental effects of overproduction are not confined to the creative realm but extend to environmental and social impacts as well. In countries like Ghana, where textile waste accumulates at an alarming rate, designers like Sammy and Chloe have been compelled to confront the harsh reality of fashion’s waste crisis. Similarly, initiatives like BUZIGAHILL in Uganda underscore the need for sustainable alternatives to combat the overwhelming presence of single-use garments in the market.

Ricketts advocates for a shift towards a more sustainable and circular fashion economy, emphasizing the importance of honesty and transparency in production practices. By acknowledging the detrimental effects of overproduction and embracing a model that values quality over quantity, the industry can pave the way for innovation, creativity, and environmental stewardship.

The call to action is clear – stakeholders across the fashion industry, whether designers, retailers, or consumers, must demand accountability and ethical practices from brands. By fostering a culture of responsible production and consumption, the fashion industry, including the vibrant world of teen fashion, can evolve towards a more sustainable and ethical future.